This Privacy Policy provides users of (the "Site") with the most complete and clear information on the processing of their personal data through the Site pursuant to the General Data Protection Regulation (GDPR) (EU 2016/679 ) and of the Code regarding the protection of personal data (DL 196/2003).

This Privacy Policy applies exclusively to the official Priscilla Dinamo's websites ( and and does not concern any Website or platform to which the Site may connect.

Users under the age of 16 (sixteen) years cannot give consent to the processing of personal data without parental authorization.

The holder of the treatment

Pursuant to EU Regulation no. 2016/679 regarding the protection of personal data and applicable legislation, the Data Controller is Dinamo Group SRLS - Corso Matteotti, 52 - 1018 Sesto Calende (VA) Italy (the "Holder"). The personal data acquired are treated in compliance with the aforementioned legislation. In relation to the aforementioned treatments, the Data Controller provides the following information.

There is a designated Data Protection Officer to ensure that the Site processes personal information in accordance with the GDPR. The data protection officer can be contacted for any request at the following e-mail address:

Purpose of the treatment

By "treatment", (pursuant to art. 4 lett. a) of Legislative Decree 196/2003), we mean any operation or set of operations, carried out even without the aid of electronic tools, concerning the collection, registration, organization, storage, consultation, modification, selection, extraction, comparison, use, interconnection, blocking, communication, dissemination, cancellation and destruction of data, even if not registered in a database. This treatment must be based on principles of correctness, lawfulness, transparency, protecting your privacy and your rights.

Data collected and purpose of the treatment

Navigation data

The Site collects non-sensitive browsing data with automatic means to enable and improve user browsing (for example IP address, date/time of the visit and duration, any referring URLs, pages visited on the Site, device used, and other information ). The processing of this information allows users to access the Site and take full advantage of its features and services. Furthermore, the navigation data can be used to verify that the site is functioning correctly. From time to time, the browsing data is processed anonymously for statistical purposes. Browsing data is unlikely to allow identification of the data subject. However, by their very nature, navigation data can allow users to be identified if associated with other information. The browsing data above is stored only temporarily in accordance with applicable law.

Registration on the site

When users choose to register a personal account on the Site, they are asked to provide personal information (for example, name and surname, etc.). The Site clearly indicates which personal information is required (or not) to set up a Site account.

Users must provide true and accurate personal information when registering and are encouraged to update their personal information (if it changes) by logging into their personal account to make any appropriate changes.


At the time of verification, the Site asks users to provide personal information for the essential purpose of fulfilling their purchase orders and complying with contractual obligations (for example, name and surname, e-mail address, delivery address, payment and billing information, etc.).

This personal information is also essential to enable Customer Service to assist customers with inquiries and for any related needs, before or after the sale (for example, regarding order delivery status or product returns).

The Site can also verify the payment instruments used by customers for purchases on the Site (for example credit or debit card, etc.) mainly to prevent fraudulent activities or in accordance with the applicable anti-money laundering laws. Since full trust is given to the subjects who process third party payments for the verification of payments, the Data Controllers do not process or store financial information belonging to customers.

Failure to provide the personal information requested at the time of verification will prevent users from completing an order on the Site.

Based on its legitimate interest in improving the relationship with customers, the Site will send them communications via e-mail with suggestions on products, discounts, requests for feedback, or other updates. Customers are always free to unsubscribe from such email communications (for example, by clicking on the "unsubscribe" link at the bottom of each email).

Newsletter and marketing communications

On the Site, users can choose to give consent to receive newsletters and commercial communications. In this case, users may be required to provide personal information in addition to their e-mail address in order to have marketing communications and newsletters customized for the user profile.

Users can always easily withdraw their consent to receive newsletters and commercial communications through their account settings or by contacting our Customer Service.


Data such as nationality, hobbies, work, interests, data and purchase history, products viewed and data relating to your behavior on our Online Channels, etc. are collected to guarantee customers a unique shopping experience and customer care service and personalized, as well as to offer them the opportunity to participate in exclusive events, or that the Owner should consider of interest to them.


The Data Controller may also process the personal data of customers relating to the online browsing history collected during their visits on our web pages or during their social interactions, using tracking technologies such as "cookies" (for information on the collection of data through cookies, see our Cookie Policy).

Data retention time

Personal data collected to fulfill a legal obligation, to execute the contract, and for procedural defense needs will be kept for a period not exceeding that necessary for these purposes and, in any case, not exceeding the legal terms provided for in the matter. prescription, after which they will be destroyed or made anonymous.

Personal data collected for marketing purposes and for profiling activities may be kept for a period of 7 years (as authorized by the Authority for the Protection of Personal Data), after which they will be destroyed or made anonymous.

Sharing of data with third parties

The Holder does not provide personal data to third parties. However, it may share the personal data collected only with its consultants and service providers operating within the scope of the aforementioned purposes and according to a formal contract that provides for the protection of data processed in accordance with current regulations.


The Holder takes all reasonable measures to protect the personal data collected through its website. Given the open nature of the Internet, such information can be transmitted over the networks that connect users to the systems without applying security measures and can be accessed. and used by people other than those for whom the data is intended. Our site may, in some cases, link two-way links to the sites of the networks of our partners, advertisers/advertisers, and affiliates. When users use a link to these sites, they are aware that each of them has its own privacy policy and that Dinamo Group cannot be held responsible in any way for such information or sites. We encourage users to read these privacy policies before submitting their personal data to these sites.

User rights

Users have the right to know if their personal data is being stored and, if so, to access it and request that it be rectified or deleted (when possible). They also have the right to know the purposes of the processing, the categories of data processed, the recipients to whom the data is communicated, and the retention period. It is possible at any time to revoke the consent previously provided, remembering the consequences of the chosen story.

Requests can be sent to the following email address: We will be happy to provide all the necessary clarifications and intervene promptly if the requests are legitimate.

This Privacy Policy is valid from 25 November 2020.